Read the full interview here: https://ecombalance.com/brent-zahradnik-amz-pathfinder/

In an episode of the Partner Spotlight Podcast hosted by Connor Gillivan, the CMO and Founder of EcomBalance, Brent Zahradnik, the founder of AMZ Pathfinder, offers a deep dive into the world of Amazon advertising. Since its inception in the summer of 2015, AMZ Pathfinder has collaborated with a vast array of brands across the North American and European Amazon marketplaces. With a diverse team of 20 advertising experts scattered globally, they oversee millions in ad spend monthly.

Brent paints a picture of AMZ Pathfinder as more than an Amazon advertising entity. Their expertise spans Amazon platform advertising, content and conversion rate optimization, and channeling external traffic to Amazon. Their services range from foundational Sponsored Products to intricate display advertising and emerging platforms like AMS and AMC.

Discussing AMZ Pathfinder’s ideal clientele, Brent underscores that geography isn’t the primary criterion. The agency seeks brands with monthly turnovers surpassing 100k USD, operating in the markets they cater to, and in need of their specialized services. Illustrating their transformative impact, Brent narrates the ascent of a UK-based apparel brand. Under AMZ Pathfinder’s guidance, the brand evolved from a non-existent advertising footprint to generating millions monthly, culminating in a lucrative acquisition by a prominent aggregator.