Remember how in school we all learned the basics first before diving into complex subjects? Keyword research is much like that foundational lesson in the realm of Amazon advertising. It’s the bench press of Amazon PPC, if you will. 😉

Here’s the scoop: Every successful Amazon advertising journey starts with robust keyword research. Think of it as your map that points out the golden spots where your potential customers hang out.

Sure, everyone’s talking about the latest tools and methods, and we do, too.

But before all that, understanding the very nature of keywords is essential. Keywords are not just search terms; they’re the bridge that connects your products to the needs and desires of Amazon shoppers.

In Brent’s recent chat on the PPC Den podcast with Mike, we dived deep into the world of keywords.

We discussed the essence of keyword research, its ever-evolving nature, and how it remains at the heart of Amazon advertising in 2023.

And oh, we also touched upon how businesses often get lost in the myriad of advanced strategies and end up overlooking this fundamental building block. Let’s not be that business, alright?

Curious about how to give your keyword strategy the 2023 twist it deserves? Check out our full conversation here and make sure your foundation is rock solid!