As we dive deeper into the second half of 2023, it’s crucial to understand the performance nuances of your Sponsored Products on Amazon.
We’ve poured through heaps of data to present a comprehensive look into the three important ad placement types for Sponsored Products: Top of Search, Product Page, and Rest of Search. Each holds its unique attributes and challenges. But which one truly dominates in terms of conversion? And where should you be placing your ad budget to maximize ROI?
Our latest video delves deep into metrics, talks about the limitations of Amazon’s bid modifiers, and offers tangible strategies to work around these challenges.
If you’re serious about refining your advertising strategy and staying ahead in the dynamic world of Amazon Advertising, this is a must-watch.
READ MORE: Strategies for improving Amazon ad campaigns using the New-to-Brand Metric
